Books are judged by their covers, houses are appraised by their curb appeal, and businesses are initially evaluated on how they choose to market and advertise their products or services. In a perfect world this is not fair, moral, or just. What’s inside should count a great deal more. And eventually it usually does, but not right away. In the meantime, a lot of opportunities can be lost.
But we can control how we
portray ourselves to the outer world. In transformational learning, the
idea is to start at a place that is most visible and allows for
immediately recognized results. Wardrobe, grooming, and nonverbal
communication are aspects that are apparent on the outside to the outside
world. Combined, these factors can frame us as competent, knowledgeable,
elegant, gracious, powerful, or anything else we choose to
Now, thirty seconds doesn’t give you time to pull out your business plan, showcase your financial results, or present product references. It doesn’t allow any time to explain that you and your company have talent, skills, training, and a substantial list of truly satisfied employees and customers.
In thirty seconds, people form all those different impressions based almost entirely on what they see—your visual communications. Appearances do count.
These quick impressions can be lasting ones. Psychologists call it the halo effect. When your visual message is positive, the person you’ve just met will tend to assume that other aspects about you are equally positive. But unfortunately, if your visual message is negative, that new customer, client, co-worker, or prospective venture capitalist may not spend the time and effort to discover the business inside.
Appearances count in today’s
world—as much or even more than in earlier decades. Rigid “success
dressing” rules have yielded to new, more flexible guidelines that
encompass casual business looks as well as traditional power suits. But as
the speed of the business world accelerates, the importance of making a
positive first impression increases,
Proposition: Motion Graphics: The
Art of Finding Your Unique Selling Proposition
diFilm Pixel Works is about making your offering different from, and more valuable than, your competitors' offerings--and placing that idea in the minds of a target group of customers through visual communication, projected on a 5-foot screen or 29-inch Plasma display. Visual aids attracts customers by creating a positive and unique identity for your company and its offerings. It is vital for distinguishing your offering from everybody else's.
In a world where there are more and more
products and services every day, your customers are on advertising
overload all the time. So they pick something to believe and hold that
notion until a message breaks through and persuades them to